Unilever Ventures Backs Arey’s Science-Driven Approach to Grey Hair
Unilever Ventures has made a strategic investment in Arey, the American wellness brand that has built its reputation on targeting grey hair from within rather than simply colouring over it. The investment signals a significant vote of confidence in Arey’s core proposition: that grey hair is not purely a cosmetic issue but a biological one, rooted in oxidative stress, nutrient deficiencies, and the gradual decline of melanin-producing cells called melanocytes. With Unilever Ventures — the venture capital and private equity arm of one of the world’s largest consumer goods companies — now backing Arey, the brand moves from a niche wellness conversation into mainstream credibility.
What Arey Is and Why This Investment Matters
Arey was founded on the idea that premature greying and ongoing grey progression can be meaningfully slowed, and in some cases partially reversed, through a combination of targeted supplements and topical hair care. The brand’s approach is rooted in peer-reviewed science around catalase enzyme depletion, hydrogen peroxide build-up in hair follicles, and the role of specific vitamins and antioxidants in supporting melanin synthesis.
Unilever Ventures does not invest lightly. Its portfolio typically reflects where large-scale consumer behaviour is heading. By choosing Arey, Unilever Ventures is effectively signalling that the market for preventive, science-backed hair wellness — not just cosmetic grey coverage — is a category with serious long-term commercial value.
The Science Behind Arey’s Anti-Grey System
How Grey Hair Actually Develops
Hair gets its colour from melanin, produced by melanocyte cells in hair follicles. As we age — or due to chronic stress, nutritional gaps, and environmental exposure — these cells produce less melanin. At the same time, hydrogen peroxide naturally produced in the body accumulates in follicles and bleaches hair from the inside. The enzyme catalase, which normally neutralises this hydrogen peroxide, also declines with age.
The result is a double mechanism: less pigment being made, and existing pigment being chemically stripped away. Arey’s products target both pathways.
Arey’s Supplement: Not Your Average Vitamin Tablet
Arey’s core ingestible product is a daily supplement formulated with a blend of ingredients chosen specifically for their role in melanin support and oxidative stress reduction. Key components include catalase — to address the hydrogen peroxide build-up in follicles — alongside Saw Palmetto, Fo-Ti (a traditional herb linked to hair pigmentation in Chinese medicine), Vitamin B5, Vitamin B6, and Biotin.
The supplement is designed to be taken daily over an extended period. This is not a quick fix. Arey is explicit that visible results typically require consistent use over several months, as the supplement works at the level of the follicle and the hair growth cycle. Users should not expect overnight change but rather a gradual slowing of new grey growth over time.
Arey’s Topical Range: Working from the Outside In
Alongside the supplement, Arey offers a topical serum and shampoo designed to support follicle health and reduce oxidative damage at the scalp level. The serum contains a proprietary blend including melanin-supporting botanicals and antioxidants applied directly to the scalp. The idea is to complement the internal supplement by addressing the same biological mechanisms externally.
These topical products are not dyes or temporary pigment treatments. They do not deposit colour onto the hair shaft. Instead, they are formulated to create a scalp environment more conducive to continued melanin activity in follicles that are still capable of producing pigment.
How the Arey Routine Works in Practice
Daily Consistency Is the Foundation
The Arey system requires daily commitment. The supplement is taken once a day with a meal. The topical serum is typically applied to the scalp after washing, massaged in gently to encourage absorption and blood flow to follicles. The shampoo replaces whatever shampoo a user currently uses and is worked through the scalp during regular washing sessions.
Because hair grows approximately half an inch per month, meaningful visible change — if it occurs — will not be apparent quickly. Arey advises users to photograph their hairline at the start and monitor new growth over three to six months rather than assessing overall hair colour, which can be misleading given existing grey lengths.
Who Is Arey Best Suited For
Arey’s products are most likely to show meaningful results in people experiencing premature greying rather than those with fully grey hair of long standing, where most follicles have already lost melanocyte activity. Younger adults noticing early greys, or those whose grey progression began in their twenties or thirties, are the primary target demographic.
It is worth noting that Arey’s approach is supportive rather than curative. For individuals with underlying medical conditions contributing to premature greying — such as thyroid disorders, autoimmune conditions, or significant nutritional malabsorption — these underlying issues should be addressed by a qualified dermatologist or medical professional first. No supplement or topical regime replaces medical diagnosis and treatment.
Aftercare and Maintaining Results
Protecting the Scalp and Supporting the System
The Arey system works best when supported by broader scalp and hair health practices. Reducing oxidative stress through diet — increasing antioxidant-rich foods, reducing ultra-processed food intake, and managing chronic stress — directly supports the same pathways Arey targets. Smoking is a known accelerant of oxidative damage in follicles, and its reduction or elimination can only help.
In the context of Abuja’s climate, harmattan season presents a particular challenge. The dry, dusty harmattan winds can dehydrate the scalp significantly, disrupting the follicle environment and exacerbating any existing scalp sensitivity. During this period, maintaining scalp moisture through proper hydration and appropriate conditioning products is especially important alongside the Arey topical regime.
During the rainy season, increased humidity can affect how topical products absorb and sit on the scalp. Applying the Arey serum to a clean, dry scalp — rather than a damp or humid one — will typically improve absorption and efficacy regardless of the season.
How Often to Reassess
Arey recommends consistent daily use for a minimum of three months before making a judgement on whether the system is working for you. At that point, reviewing new hair growth at the roots — particularly at the temples and hairline — gives the clearest indication of whether melanin activity is being supported. Some users continue to see progressive improvement through six to twelve months of continuous use.
If at any point you experience scalp irritation, unusual hair loss beyond normal shedding, or any adverse reaction to the topical products, discontinue use and seek advice from a dermatologist.
Arey and the Broader Luxury Hair Wellness Conversation in Abuja
Abuja’s social calendar — from high-profile weddings and corporate events to Eid celebrations and end-of-year galas — means that hair and overall grooming are taken seriously as an expression of professional and personal identity. The interest in preventive hair care, rather than purely cosmetic solutions, is growing among Abuja’s professional class, who are increasingly looking for treatments and routines that address hair health at a foundational level rather than simply masking visible concerns.
At Luxor Salon and Spa, Abuja’s luxury salon and spa with branches in Maitama and Wuse 2, the team stays current with global hair wellness developments including science-backed brands like Arey. Whether you are looking for professional advice on integrating a new hair wellness system into your existing routine or simply need an expert scalp assessment to understand your current hair health baseline, the Luxor team is available around the clock. You can book online at your convenience, any day of the week.
Frequently Asked Questions
Does Arey actually reverse grey hair or just slow it down?
Arey is designed primarily to slow the progression of greying and, in some cases, support continued pigment production in follicles that are still active. It is not a reversal agent in the clinical sense. Users with early or premature greying tend to report the most noticeable results. Fully grey hair of many years’ standing is unlikely to return to its original colour through this system alone.
Is it safe to use Arey supplements alongside other vitamins or medications?
Arey’s supplements contain specific vitamins and botanical extracts that may interact with other supplements or medications. If you are already taking prescription medication or have a diagnosed health condition, consult a qualified healthcare provider before adding any new supplement to your routine, including Arey’s.
How long before I see any results with Arey?
Arey advises consistent daily use for at least three months before evaluating results. Changes will appear in new hair growth at the root level — not in the already-grey lengths — so patience and careful observation of new growth is essential to a fair assessment.
Can I use Arey’s topical products alongside other hair treatments I already use?
In most cases, yes. However, overlapping multiple active scalp treatments at the same time can sometimes cause irritation or reduce the efficacy of individual products. It is worth introducing Arey’s topical range as a focused addition to your routine and monitoring your scalp’s response before combining it with other active treatments. When in doubt, seek professional advice at a trusted salon or from a dermatologist.
Does the harmattan season in Abuja affect how well topical grey hair treatments work?
Harmattan’s dry conditions can dry out the scalp and disrupt the skin barrier, which may reduce how effectively topical products absorb. During this season, ensuring the scalp is properly hydrated and free of product build-up before applying any active serum — including Arey’s — will support better results. A professional scalp consultation can help you adapt your routine seasonally.
Conclusion
Unilever Ventures’ investment in Arey is more than a funding announcement — it is a marker of where the global hair care industry is heading. The validation of a science-led, internally and externally targeted approach to grey hair by one of the world’s most sophisticated consumer goods investors confirms that this category is gaining serious commercial and scientific traction. For anyone experiencing premature greying or simply looking to slow the progression of grey as part of a thoughtful, preventive hair wellness routine, Arey represents a credible and rigorously considered option worth exploring.
As always, those with underlying scalp conditions, significant hair loss, or medical factors contributing to premature greying should seek assessment from a qualified dermatologist before beginning any new hair wellness regime.
For professional guidance, scalp consultations, and expert hair care in Abuja, Luxor Salon and Spa is open 24 hours a day, seven days a week at both its Maitama and Wuse 2 locations.
Maitama Branch: moc.apsdnanolasroxul@ofni / (+234) 701 888 0102
Wuse 2 Branch: moc.apsdnanolasroxul@2esuw / (+234) 701 888 0100
Related Posts
Clear Skin Solutions for Every Life Stage in Nigeria
Hair Innovations
Aynaʼs Role in Transforming Womenʼs Wellness Solutions in Nigeria
Which Facials Services Is Recommended For Reducing Fine Lines
What Are The Essential Anti Aging Steps In Our Premium Facials Services
7 Reasons To Choose Professional Waxing With Your Wellness Services
When Should I Consider Laser Hair Removal With My Wellness Services
Which Facials Services Is Best For Improving Skin Elasticity