Your Rocket Fuel brings data-driven lead generation to the hospitality industry – Hospitality Net

Amsterdam, Netherlands – Your Rocket Fuel has launched the world’s first corporate hotel sales platform. By drawing on live data and unique insights, the platform provides valuable information about corporate travel and relocations to hotel sales teams. This new tool provides a critical lifeline to the pandemic-hit hospitality industry.
Behind every successful hotel is a tireless sales team, but too often they’re under-staffed and under-resourced. The hospitality industry has been hit particularly hard by Covid-19 and travel restrictions mean hotel occupancy rates are still well-below pre-pandemic levels. With hotels facing large scale labour shortages, Your Rocket Fuel is helping hospitality brands find and target corporate travel & relocations.
Corporate sales contribute up to 70% of hotels’ total revenue¹, but the sales process hasn’t changed in 30 years. To this day, hotel sales managers spend as much as 2 months researching throughout the year while having no purpose-built sales tools at their disposal.
Co-founder David Kijlstra worked as a commercial director and hotel consultant for more than 7 years. Leading different sales teams, Kijlstra quickly grew frustrated by how much time was spent researching corporate leads due to the lack of great data and sales tools in the industry.
“After interviewing 40+ hotel sales managers in The Netherlands, UK and Sweden, I got confirmation that my peers at other hotels & serviced apartment providers were struggling with the same problem. This is when I realised how much revenue was left on the table at an industry-level, and decided to solve this problem at scale. Having worked in the industry for many years, we know exactly what sales teams need in terms of next-gen sales tools and data.” said Your Rocket Fuel co-founder, David Kijlstra.
Customers are provided with access to unique data and insights through an online, simple to use platform. The Your Rocket Fuel dashboard shows which companies are in their location, the number of employees in the city, travel & relocation demand, contact details, news updates regarding new companies setting up offices in a city, updates regarding businesses that are moving/expanding in a city and more.
“Over the past months, we’ve worked together with a close group of Beta customers who have experienced the value that the platform brings and provided ongoing feedback for us to further improve the platform. Key features such as the news section and activity feed have been developed with their help” said Your Rocket Fuel co-founder, Aryeh Raber.
One of those Beta customers was Cityden: “Your Rocket Fuel is an incredibly easy to use sales platform that has helped us discover valuable new leads and saved me days of research” says Loes Hulsbosch, Sales Manager at Cityden.
Your Rocket Fuel started with the Amsterdam market, and has since added Copenhagen to the platform. The goal is to help hospitality companies across all major cities in Europe, Middle East and the United States within the next few years.
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Your Rocket Fuel was invented during the Covid-19 crisis. With the hotel sales process not having changed for the last 30 years, hospitality businesses were heavily impacted by Covid-19 and an ongoing labour shortage – an opportunity arose. By delivering unique company data and insights through a Saas solution, a first of a kind platform was created.
Your Rocket Fuel has launched in Amsterdam and Copenhagen, and is looking to roll-out to all major cities in EMEA and US over the next few years.
Your Rocket Fuel was launched in Amsterdam, The Netherlands in 2021. The co-founders are David Kijlstra (CEO), previously Commercial Director of the new hotel chain Zoku and Aryeh Raber (CTO) previously freelance full stack developer.


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