Why Investing in Salon Software Can Be a Business Game Changer – SalonToday

The day-to-day responsibilities of running a successful salon can often feel a bit overwhelming. In an age where clients expect to be able to book services online in an instant, traditional pen and paper just doesn’t cut it anymore.
Making the switch to salon technology can seem like a bold move, but when you pick the right software for your business it can be a game-changing investment that exposes you to an entirely new client base.
Rated the best salon software for three years in a row by Capterra, Fresha is helping businesses streamline their operations with intuitive, fully featured, subscription-free technology.
Delivering an abundance of features for a single flat-rate fee per transaction, including contactless payments, no-show protection and online bookings, their Fresha Plus offering removes the barrier of running multiple payment systems and softwares by providing everything you need in one place.
An inside look at the David James Salon. 
“It’s safe to say using the confirm with card feature was reason enough to switch to Fresha Plus. The yearly savings from no-shows or late cancellations mean I can use that money to pay nearly all of my utilities!," says David James, owner of David James Salons.
The Fresha marketplace app. 
Formerly known as Shedul.com, Fresha is taking the world by storm and acquiring a vast user base of salons and spas in more than 120 countries. In 2020, the company launched Fresha.com, an online booking marketplace for clients to easily book and manage their appointments on the go.
“At Fresha, we’re incorporating intelligent features for our online booking system to help salons grow revenues. Our platform uses client preferences and the business’s activity to provide an unbeatable booking experience, giving staff more time with their clients,” says CEO and co-founder William Zeqiri.
William Zeqiri, CEO and founder of Fresha. 
A growing number of consumers expect to be able to book services online, and this trend will continue as younger, more tech-savvy clients take over the market. Fresha’s online booking technology optimises the salon’s schedule with real-time online availability, increasing revenues by an average of 30% and keeping businesses open 24/7.
“We’ve tried so many different platforms in the past, yet couldn't seem to find one that had everything we liked or even a few things we liked. Our clients love using Fresha’s booking platform, and the seamless bookings on Google Reserve makes it easier than ever to fill our calendar,” says James.
Click here for more information about Fresha’s market-leading salon technology
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