Varnish Lane Adds Salons in Charleston and Atlanta – SalonToday

Co-founders Lauren Dunne and Carrie Dunne.
Co-founders Lauren Dunne and Carrie Dunne.
Varnish Lane, a nail care salon group that is pioneering the waterless manicure concept across the south and mid-Atlantic regions, announces the acquisition of The Water Room's 14-chair location in Charleston and 8-chair salon in Atlanta, bringing the total Varnish Lane count to seven salons. Three of the other locations are in Washington, DC, with a fourth salon opening there soon and a fifth launching this fall in Charlotte, NC. 
"Growing our presence in the southeast has been a focus over the past several years," says Lauren Dunne, co-founder and CEO of Varnish Lane. "We were looking for an opportunity in our target markets. When we met The Water Room Founder Jessica Morse and learned of her approach to employee culture, commitment to clean and pure ingredients, and dedication to quality customer service, we knew we had found our perfect match."
Varnish Lane co-founder Carrie Dunne adds, "With Jessica's background in clean beauty and reputation as a national influencer, The Water Room has built a solid foundation on which we can continue to grow the Varnish Lane market ownership. The Water Room has done an incredible job of building awareness, loyalty, and demand for clean nail services. In addition to having secured some highly coveted retail locations in each respective city, The Water Room has cultivated an incredible employee base and cultre that resonated with our team at Varnish Lane.
Varnish Lane is known for its waterless, eco-friendly manicures and pedicures that use 9-free polishes along with some environmentally gentle gel polishes. Saving up to 15 gallons of water per service, the brand's signature manicure and pedicure process replaces tubs of water with hot towels and includes natural skincare products and deep massage. According to the company, the nail services last longer, as eliminating the soaking process reduces the nails' tendency to expand and retract, keeping them from chipping easily. Founded in 2015, Varnish Lane now also has two proprietary products—Nourishing Nail & Cuticle Oil and Nourishing Hand Cream.
 
For reprint and licensing requests for this article, Click here.
Originally posted on NAILS Magazine
by Stacey Soble
DaySmart Software's 2021 Small Business Survey Report proves that despite varying degrees of shutdowns and chaos over the past 18 months, small businesses have shown remarkable resilience and agility in adapting to customers' changing needs.
by Staff
Maybe it's not you; it's them. Check Booksy's survey of 15 major cities ranked by percentage of clients who don't show up for their beauty or wellness appointment.
by Staff
The 5-product line rescues hair at risk for breakage without weighing it down.
by Staff
Four new hair care and styling products focus on getting the job done while being kind to health and the environment.
by Staff
At America's Beauty Show (ABS), recently held in Rosemont, IL, Frank P. Fulco, CEO, America’s Beauty Show and Cosmetologists Chicago, awarded these beauty industry leaders and applauded their efforts in supporting both the industry and frontline workers during the darkest days of the Covid-19 pandemic.
We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit Business Media’s Privacy Policy and this outlined level of consent.
by Staff
The launch challenges your creativity with 15 temporary shades, all mixable.
by Staff
Otibe partners with a French interior design atelier to design 18th-century-styled single sheet wallpapers to incorporate in their 2021 holiday packaging.
by Staff
Alejandro López joins the company to replace Anthony Molet, who is now head of Davines Group.
by Staff
There's a world of difference in the cost of a professional haircut from country to country, according to a new study.
by Staff
Christophe Robin products are getting a reboot. The color-loving, luxurious, eco-conscious brand will soon have a new look and fans of the luxury brand can’t wait.
by Staff
The new regimen is backed by clinical success in helping people experienceing temporary hair loss and thinning hair.
by Anne Moratto
Find out who went home a winner!
by Staff
Children with hair loss will receive the five-feet of hair being donated by Zahab Kamal Khan, a local Northern Virginia resident who has been growing her hair for the past 17 years and who currently holds the Guinness World Record for Most Hair Clips on the Head.
by Staff
A recent survey shows that 46% of moviegoers are likely to change their appearance based on the movies they see, and hair is the second most likely thing they will change.
by Staff
Among Jon Hamm, Drake, David Beckham and Liam Hemsworth, who would have your vote for best eyebrows? LongevitaHairTransplant.com was determined to find out which celebrities had the best brows and used the "Golden Ratio" to measure results.
We respect your data and privacy.
By clicking the submit button below, you are agreeing with Bobit Business Media’s Privacy Policy and this outlined level of consent.
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In

source

Book an appointment