Ulta Sale — 20 Beauty Items to Buy During Ulta's 21 Days of Beauty Sale – Parade Magazine

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Does your makeup and skincare supply need replenishing? (Let’s be real, when doesn’t it?) Twice a year, Ulta holds its highly-anticipated 21 Days of Beauty event, during which shoppers can stock up on their holy grail items, prep for gifting season or try out cult faves for a much lower price. And their sale, which runs from August 29-September 18, is no different, with opportunities to score 50% off various Ulta beauty services and select makeup and skincare products from in-demand brands like NARS, Urban Decay, Anastasia Beverly Hills, and Kylie Cosmetics.
The catch? Only a handful of items are available each day, and while the list of what to expect and when is made available ahead of time, it can be difficult to keep track of what’s worth picking up and what’s worth passing on. Not to mention, you need to be prepared, so let’s talk strategy. Ulta does not offer price matches, meaning they’re way ahead of you if your initial plan was to purchase an item before it’s scheduled to go on sale to guarantee you snag one before it sells out. That being said, their online sale webpage offers the convenient feature of adding reminders to your calendar so you don’t miss out, but it’s still best to shop online early before that lipstick or face wash you’ve been coveting sells out. If you want to shop in person, it’s good to note that although the 21 Days of Beauty Sale is both in-store and online, many deals are online or in-app exclusives and even occasionally require a certain level of membership in order to purchase, so it’s good to do your research beforehand. Furthermore, Diamond and Platinum members get free shipping on any order containing 21 Days of Beauty steals, whereas all other customers can either pay the $5.95 fee or get free shipping on purchases of $35 or more. Regardless of your membership status, you can’t use Ulta coupons in conjunction with your purchase of sale items, but if your order also includes qualifying full-priced products, then go ahead and claim those discounts!
This sales event is only halfway over, so if you’ve missed out on the first half, have no fear—there are still plenty of opportunities to save. Check out the 20 best beauty steals and deals we can’t wait to stock up on during Ulta’s 21 Days of Beauty Sale and what to expect when they go live so you can snag them too!
Deal: $11.50 $23 (Save 50%) 
On Sale: September 10 
You may not have a Met Gala invite this year (don’t worry, ours got lost in the mail too), but you can still enjoy all the glitz and glamour the A+ list event has to offer from the comfort of your own home with Tarte’s cruelty-free Lights, Camera, Lashes mascara. The 360-degree magniLASH wand defines your lashes while its nourishing olive ester, provitamin B5, and rice bran formula help them grow longer and stronger. Free of parabens, sulfates, gluten, and other undesirable ingredients, this product is ophthalmologist and dermatologist tested—it’s even approved if you wear contacts.
Related: Best Bodysuits for Women
Deal: $9.50 $19 (Save 50%)
On Sale: September 10
If the eyes are the windows to the face, consider Urban Decay’s 24/7 Eyeshadow the luxurious, enduring (and cruelty-free!) drapes. It’s easy to blend and comes in 25 richly-pigmented colors and four finishes to fit every mood, from vibrant jewel tones for a night out to subtle neutrals for a low-key brunch with friends. No matter the occasion, you can be sure this eyeshadow will stay all day with minimal fallout.
Deal: $19.75 $39.50 (Save 50%) 
On Sale: September 11
If we had to rename this tinted moisturizer, we’d call it The Meryl Streep, because this product is a triple threat. The IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer protects from UV rays with SPF 50 coverage, hydrates and nourishes your skin, and reduces the appearance of skin concerns like blemishes, dark spots, and redness without being too cakey or uneven thanks to its 3D Skin Flex Technology. Plus, it’s PETA-certified cruelty-free, compatible with all skin types, and comes in 12 beautifully pigmented shades.
Related: Relax In Style With The 12 Best Nap Dresses
Deal: $54.50 $109 (Save 50%)
On Sale: September 11
Who doesn’t regret their Jersey Shore-inspired tanning phase? If you’re looking for a moisturizer that isn’t too oily and masks your skin conditions while it treats them, look no further than the Lancôme Rènergie Lift Multi-Action Ultra Face Cream. This light cream features Omega-3-rich linseed extract and SPF 30 protection, so it combats signs of aging by increasing skin firmness and elasticity while it prevents further sun damage while mitigating dark spots and discoloration.
Deal: $6 $12 (Save 50%) 
On Sale: September 12
The Mario Badescu Facial Spray is a deceptively simple product that can do it all—keep you refreshed throughout the day, dampen your makeup sponges and brushes, lock in some extra hydration before you moisturize, give your makeup look a dewy finish, and more. You can snag this cruelty-free face mist in three equally rejuvenating formulas: The classic Aloe, Herbs, and Rosewater, the invigorating Aloe, Cucumber, and Green Tea, and the soothing Aloe, Chamomile, and Lavender.
Deal: $9 $18 (Save 50%) 
On Sale: September 13
We know the saying is “smooth as a baby’s butt,” but what about their feet? If your cracked, calloused tootsies could use an overhaul, the Boscia Fruit Acid Smoothing Foot Peel has you covered, literally. With brightening and smoothing lemon, orange, apple, and papaya extracts, it only takes one use to understand the a-peel of these cruelty-free foot masks. Pro-tip: Put some fuzzy socks on over these bad boys to get the full spa treatment (and full use of your feet for the 90-minute masking session).
Deal: $10 $20 (Save 50%) 
On Sale: September 13 
In addition to overdressing, manicures, and the color pink, there was one thing that style icon Audrey Hepburn always believed in: Lipstick. Available in 16 colors, the Buxom Full Force Plumping Lipstick’s creamy and cruelty-free formula features hyaluronic acid, which keeps your pout from drying out, while its added avocado oil and peptides nourish and plump up your lips.
Deal: $11 $22 (Save 50%)
On Sale: September 14 
You know what they say: Clear skin, full hearts, can’t lose. (Or something like that.) And you certainly can’t lose with this First Aid Beauty Face Cleanser. This paraben-free and PETA-certified cruelty-free face wash gently calm dry, irritated skin thanks to its pH-balanced, antioxidant-rich, and oil-free formula.
Deal: $15 $30 (Save 50%)
On Sale: September 14
Some people search for a fountain that promises forever young, but you won’t need it if you’ve got the nourishing Keys Soulcare Skin Transformation Cream. Founded by none other than musical powerhouse Alicia Keys, this cruelty-free brand is American Board of Dermatology certified to ensure your skin and your furry friends are safe. This hydrating cream has all the ingredients you want, including hyaluronic acid, malachite, and an antioxidant-rich, plant-based retinol alternative called bakuchiol, and none of the ones you don’t—that’s right, sulfates, formaldehyde, mercury, and parabens, we’re looking at you.
Deal: $11 $22 (Save 50%)
On Sale: September 14 
Make your dull skin rise and shine with the Ulta-exclusive Kylie Skin Detox Face Mask. In addition to being a solid option for those with oily, combination, and sensitive skin, this purifying, sea silt-infused mask is cruelty-free, gluten-free, paraben-free, sulfate-free, and vegan.
Deal: $19 $38 (Save 50%) 
On Sale: September 15
Beauty trends may come and go, but one thing is certain: Glowing skin is always in. In addition to being cruelty-free, Anastasia Beverly Hills’ Luminous Foundation is formulated with fortifying ingredients like vitamin E and seaweed extract to soothe your skin and reduce the appearance of fine lines while letting your skin’s true beauty shine through. And with its True Color Technology, you can be sure that your foundation shade stays true to you.
Deal: $16.50 $33 (Save 50%)
On Sale: September 15
Much like living off Big Macs and leaving important projects until the last minute, all-nighters should be left behind in college, but where’s the fun in that? However, the one thing you will never leave behind is the cruelty-free Urban Decay All Nighter Ultra Glow Setting Spray, which makes sure your makeup lasts all day and all night with a dewy finish.
Deal: $16 $32 (Save 50%)
On Sale: September 16
There is nothing wrong with pores—your skin is supposed to have texture! But if you’re concerned about fine lines and unevenness, you may need to call in a professional, or should we say, POREfessional. Whether used with the rest of your makeup routine or just by itself, this lightweight, oil-free primer will smooth and mattify your skin for a fresh-faced look.
Deal: $24.50 $49 (Save 50%)
On Sale: September 16
While boosting one’s confidence may not be as easy as opening a jar of anti-aging moisturizer, IT Cosmetics’ Confidence In A Cream can certainly help you get there. On top of being paraben-free, hypoallergenic, and cruelty-free, this antioxidant-rich moisturizer was developed with the help of plastic surgeons and is formulated with collagen, ceramides, hyaluronic acid, and peptides to revitalize your skin and reduce the appearance of uneven skin tone and texture.
Deal: $22.50 $45 (Save 50%)
On Sale: September 17
Inspired by Anastasia Soare’s daughter, who serves as president of the makeup company, this is a great opportunity to snag the new Norvina palette. With rich, highly-pigmented colors like Drama, Wild Child, and Dazzling, you can look as glamorous and fierce as your favorite RuPaul’s Drag Race superstars.
Deal: $17.50 $35 (Save 50%)
On Sale: September 17
I scream, you scream, we all scream for… eye cream? Or at least you do if you find bags or dark circles under your eyes. Lucky for you, Clinique’s oil-free, paraben-free, and ophthalmologist-tested All About Eyes Cream has you covered as it de-puffs and hydrates your under-eye area.
Deal: $22 $44 (Save 50%)
On Sale: September 17
The French do everything better: Fashion, food, kissing, the list goes on. Now, you can get in on some of the fun (or, should we say, l’amusement) with the L’Occitane Ultra Rich Body Cream. This nutrient-rich and soothing moisturizer is formulated with all the ingredients you want in a lavish body cream, like apricot oil, shea butter, and organic spring honey, and none of the ingredients you don’t, like sulfates and parabens.
Deal: $14.50 $29 (Save 50%)
On Sale: September 18
Whether you’re Team Koko or Team Mary Jo, you’re sure to look like a knockout with the ever-popular Kylie Cosmetics Matte Lip Kit, which is available in 23 colors. In addition to being cruelty-free and vegan, this lippy duo kicks unwanted additives like gluten, parabens, and sulfates to the curb.
Deal: $12 $24 (Save 50%)
On Sale: September 18
Struggling to find a non-waterproof mascara that doesn’t clump, flake, or smudge? Don’t lash out—just snatch up and swipe on some NARS Climax Mascara, which lengthens and volumizes without weighing down your eyelashes.
Deal: $12 $24 (Save 50%)
On Sale: September 18
If you like to take the party with you wherever you go, then meet your new holy grail product, Stila’s Glitter & Glow. All 12 of these cruelty-free liquid eyeshadow shades are as lightweight as they are dazzling, and you can be sure all that glitz and glamour will be going nowhere thanks to their water-infused adhesive base.
We wish you luck and fast internet speeds as you pounce on our 21 Days of Beauty recommendations! If you’re craving more cosmetics to bolster your bevy of beauty products, head over to Ulta’s website to check out the rest of the steals they’ll be dropping now through September 18.
Up next, say goodbye to brassy hair and take a look at the 25 best purple shampoos that will take your locks from drab to fab.
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