The Ultimate Guide To Super Bowl-Related Events This Week – LAist

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It’s been nearly 30 years since the Super Bowl was held in L.A., so there are plenty of events making up for that lost time. We’ve come up with a list of activities and activations for all budgets between now and Super Bowl Sunday (and Go Rams!).

Super Bowl Experience
Los Angeles Convention Center
1201 S. Figueroa St., downtown L.A. 
In advance of Super Bowl LVI, the NFL has set up its own interactive football theme park in downtown L.A. Take part in games such as the field goal kick, PAT kick, the Hail Mary pass, and the 40-yard dash. Guests can collect autographs from current NFL players and legends, and shop for team and other football merch. Take pictures with the Vince Lombardi Trophy and a Super Bowl rings display showcasing all 55 Super Bowl rings. The NFL OnePass app is required for entry. (If you haven’t gotten a COVID-19 vaccine, there will be an on-site clinic where anyone who gets vaccinated will get free entry into the experience that same day.)
COST: $40, free for children 12 and younger; MORE INFO

Babes & Ballers Big Game Party
Academy L.A.
6021 Hollywood Blvd., Hollywood
The title of the party says it all. It’s a sexy Thursday night Super Bowl Party, with appearances by the L.A. Rams cheerleaders, models and social media influencers; a DJ set by Lil Jon; hosted by Pro Football Hall of Famers Warren Moon, Terrell Davis and Derrick Brooks. Proceeds from the event, which will include silent and live auctions, will benefit two charities: Hounds & Heroes and Scholastic Sports America.
COST: $125 – $5,000; MORE INFO

Bud Light Super Bowl Music Fest
Crypto.com Arena
1111 S. Figueroa St., downtown L.A.
The concert series features today’s top stars over three nights, beginning with Halsey and Machine Gun Kelly on Thursday, followed by Blake Shelton and Gwen Stefani with Mickey Guyton on Friday, plus Green Day and Miley Cyrus on Saturday.
COST: Tickets start at $50; MORE INFO

Beauty Tailgate at Bloomingdale’s 
Bloomingdale’s at Westfield Century City 
10250 Santa Monica Blvd., Century City
Bloomingdale’s gets into the Super Bowl spirit by offering an immersive beauty tailgate experience located outside of the cosmetics department. Guests can take part in complimentary beauty touch-ups (including Estée Lauder, Bobbi Brown, MAC, and Clinique), games such as cornhole and ping-pong to win beauty samples, and culinary bites inspired by game day snack favorites.
COST: FREE; MORE INFO

Taste of Inglewood: Big Game Festival
Downtown Market Street
100 N. Market St., Inglewood 
Attend a three-day community festival leading up to the Super Bowl. Performers include Poncho Sanchez, ConFunkShun, Frankie J, and a tribute to Vicente Fernandez — plus vendors, food trucks and surprise guests. A key to the city will be presented to actor and Insecure creator Issa Rae on Saturday.
COST: FREE admission; MORE INFO

Football Festival  
Third Street Promenade
1351 3rd Street Promenade, Santa Monica
The L.A. Rams and Chargers hold a football festival to celebrate the Super Bowl in L.A. The fest features live broadcasts hosted by some of L.A.’s most famous announcers, as well as games and competitions including the football toss, field goals, blocking and tackling, jump challenges, cornhole, passing, kicking and other experiences.
COST: FREE admission; MORE INFO

GilletteLabs Outdoor Santa Monica Roller Rink
129 Santa Monica Blvd., Santa Monica 
Join in a roller-skating activation that features guest appearances from well-known athletes and influencers, plus a pop-up barber shop with celebrity barbers from the Gillette Barber Council.
COST: FREE; MORE INFO

Shaq’s Fun House 
The Shrine Auditorium & Expo Hall
665 W. Jefferson Blvd., Exposition Hall
Shaquille O’Neal presents a music festival and carnival to coincide with The Big Game. The fest features performances by Lil Wayne, Zedd, and Diplo; a full carnival midway; the FTX Ferris Wheel; and A Taste of Los Angeles. All tickets include a six-hour open bar and food from Roscoe’s House Of Chicken And Waffles, Pink’s Hot Dogs, Diddy Riese, Meat District Butcher Crafted Premium Burgers, Daring Foods Plant-Based Chicken, and Papa John’s Pizza (plus carnival eats). VIP guests also get premium spirits, upscale foods, and a Wynn Nightlife experience. Ages 21+.
COST: Regular tickets start at $249.99; MORE INFO
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NFL Players’ Wives Association Charity Fashion Show  
Santa Monica Place 
395 Santa Monica Pl., Santa Monica
The 21st annual fashion show supports the Super Bowl host city’s charities and pays tribute to NFL wives who have helped improve the lives of women and children. This year’s event benefits the nonprofit HollyRod Foundation, which provides resources to families that have received an autism or Parkinson’s Disease diagnosis. Holly Robinson Peete and Cookie Johnson serve as this year’s honorary co-chairs.
COST: $100 – $350; MORE INFO
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22nd Annual Celebrity Flag Football Challenge
Pepperdine University Soccer Field
24255 Pacific Coast Hwy., Malibu
This year’s game pits Team Doug Flutie/Andre Reed against Team Tracy McGrady/Michael Irvin with other celebrities/athletes joining in the fun. Scheduled to appear are Anthony Anderson, Tory Lanez, Devin Hester, Wale, LaDainian Tomlinson, Reggie Bush, Anthony Pettis, and Sergio Pettis. An Interactive Game Zone opens at 11:30 a.m. through game time at 1 p.m. Proceeds from the day will benefit multiple military support organizations and youth groups.
COST: $35 – $450; MORE INFO
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Taste of the NFL
Petersen Automotive Museum
6060 Wilshire Boulevard, Los Angeles, CA 90036
Former football players join celeb chefs (including Carla Hall, Andrew Zimmern, Tim Love, Ming Tsai, Mark Bucher, and Lasheeda Perry), singer Rita Ora, former boxer Oscar De La Hoya, and other entertainers for the culinary event. The NFL’s largest charity event features chef cooking competitions, cocktails, and a giant football-shaped charcuterie from Hormel. All event proceeds benefit GENYOUth’s End Student Hunger Fund.
COST: $850 – $1,000; MORE INFO

2022 Play Football Family Festival
Bishop Mora Salesian High School 
960 S. Soto St., Boyle Heights
The NFL presents an all-ages event that celebrates youth and high school football players, coaches, programs and partners. The festival features NFL legends, photo opportunities, autograph sessions, football clinics, equipment fittings, an NFL FLAG skills and drills station, a parents’ forum, breakout panel sessions, and activations from both the L.A. Chargers and the Rams.
COST: FREE; MORE INFO

The Big Game Pre-Party and Party
Common Space Brewery
3411 W. El Segundo Blvd., Hawthorne
The brewery teams with DoLA for the pre-party on Saturday from 4 to 9 p.m., featuring ticket giveaways, drinks and games. On Sunday, the festivities run from noon to 5 p.m., with a live “puppy bowl” at 12:30 p.m. (you must RSVP your dog to participate). There’s a football toss game at 2 p.m. for a chance to win a $500 gift card, and the main event starts at 3:30 p.m.  
COST: FREE; MORE INFO

Origins: An NFL Collection
NFL Shop Main Store, Los Angeles Convention Center
1201 S. Figueroa St., downtown L.A.
Shop for new NFL merch created by four LA BIOPIC designers/brands: Bella Doña, Bricks & Wood, Circulate, and Rip N Repair. The store is located between the West and South Halls and tickets are not required for entry.
COST: FREE entry; MORE INFO

TailGate Los Angeles: Big Game Sunday 
TailGate Pop-up at Sunset Room Hollywood
1439 N. Ivar Ave., Hollywood
The TailGate crew elevates the pre-party and party for the Super Bowl with games, brand activations, an unlimited sponsored bar, and bites. Sponsored open bar is provided by E&J Gallo Winery, Bud Light, and Bud Light Seltzer, while food will be provided by In-N-Out and Bart’s Carts.
COST: Tickets start at $349; MORE INFO

There are plenty of restaurants and bars offering deals and specials for the Super Bowl. Here’s a sampling:

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