- November 20, 2021
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RPM Training Co. expanded in a major way in late July with the official reveal of Atom, an at-home training system designed for functional fitness enthusiasts. Now the time has come for these enthusiasts to get their first look. Atom and its equipment kits are now available.
Remind me: There are three equipment kits, starting with Axis at $995. This kit includes dumbbells, a kettlebell, sandbag, jump rope, plyo box, and some smaller accessories.
Early adopters can secure some significant discounts for both the equipment packages and the app subscription. Early adopters can secure limited-time founder pricing (25% savings) as low as $63/mo for 12 months at 0% APR.
New users could have questions about which kit to purchase. RPM Training Co. has a solution. The Atom app has a series of questions that work as an onboarding process. They start simple by focusing on workout experience before adding in questions about olympic lifts.
Once the questionnaire is complete, the Atom app will recommend one of the three kits. The equipment is only currently available in package form instead of individually, but RPM guarantees that the pricing will turn some heads.
Josh Rogers, RPM co-founder: “I think that what’s gonna surprise a lot of the people that are really sort of endemic and entrenched in the space is they’re used to seeing pricing based on poundage. That’s really, when you think about it, that’s a manufacturing driven phenomenon, right? It just costs more to manufacture the heavier pieces.”
New Atom members that purchase a kit or sign up for the programming will gain immediate access to the full Daily Training (DT) library. New workouts will be posted each weekday inside the Atom platform. These scalable workouts will automatically adjust for the athlete’s kit and current fitness or skill level.
A work in progress: RPM unveiled Atom in July but did not make it available to the public until November. The company spent these months running a beta test and giving a select few access to the app and Pat Barber’s programming. RPM also held a special week of workouts at the 2021 NOBULL CrossFit Games, providing people with a multitude of opportunities to see Atom in action at the campground.
Simple and easy: RPM’s developers took information from the test sessions at the CrossFit Games and focused on getting the app ready for November 15. Their efforts led to a streamlined experience that features instructional videos from Barber and guest athletes, and the ability to click between daily workouts at the click of a button.
Bottom line: There are a multitude of at-home training options available for fitness enthusiasts. Tempo, Peloton, Street Parking, Mayhem Athlete, and several other options. However, RPM Training Co. is taking out the guesswork with Atom and providing customers with three simple options based on their experience level and available space.
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