- August 27, 2021
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The purveyor of jump ropes and clothing made for functional fitness, RPM Training Co., is branching out in a major way. The company co-founded by Josh and Shane Rogers, just announced an at-home training system designed for the modern functional athlete. The new program called Atom, will focus on fitness enthusiasts that prefer to workout from home but don’t necessarily want to exercise in front of a mirror or ride a bike for hours.
One big thing: The company is not trying to take people out of the gym; instead, RPM is looking at ways to complement the traditional training methods after a pandemic threw a wrench into the proverbial gears and forced people to adapt.
The details: Atom will include a “premium equipment kit” and daily programming delivered through a digital platform. Using the virtual platform, Atom will provide workout demos, instruction from coaches, and leaderboards. Users who sign-up for the $35-per-month subscription can also set up live sessions and take on the daily workout together, which Josh compared to a video game party system.
RPM Training Co. acquired Warm Up and Work Out, adding CrossFit icons Pat and Taz Barber to the fold as Atom’s head coach and director of programming. This dynamic duo will provide instruction to subscribers while using nearly two decades of experience.
Why now: With COVID-19 shutting down gyms worldwide, companies such as Tonal, Tempo, and Mirror began shifting their focus to market people stuck at home wanting to workout. These companies received significant investments and began selling packages that cost thousands of dollars. There are so many options for at-home fitness, so why did RPM decide to launch Atom? The simple answer is that it provides a solution for those that do functional fitness.
RPM said there was a large group of people who wanted a “plug and play” solution, but they didn’t have the knowledge about the best equipment for that. With Atom, there is a specific formula and kits that provide a uniform equipment list, taking the guesswork out of the equation.
Community workouts: The new program will also provide an affiliate programming option for independent gyms. The benefit of this, as Josh and Shane explained, is that an Atom user can do one workout at home and then go to an Atom gym the next day without having to worry about doing “150 wall balls two days in a row.”
Functional fitness enthusiasts can see the new product at the 2021 NOBULL CrossFit Games. RPM Training Co. will have an outdoor Atom gym on the campgrounds starting Wednesday, July 28. Attendees can test out the system before preorders open in August.
A collaborative community: RPM’s announcement takes place weeks after CrossFit Home Office introduced The CrossFit Affiliate Programming. In terms of target audience and tools offered, there is some crossover between CAP and Atom, but there is no competition. Instead, RPM sees a partnership.
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