Robust hospitality sector – The Peninsula Qatar

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Qatar's hospitality sector has demonstrated resilience despite the challenging situation.
The resilience of hospitality sector was on full display at the Hospitality Qatar 2021 exhibition that con-cluded recently. More than170 local and international exhibitors experienced in the tourism and hospitality sector from over 30 countries participated in this high profile event.
Hosting this mega event shows that Qatar’s hospitality sector has made a strong comeback. Holding the exhibition two years after its last edition confirms the success of the hospitality and tourism sector in Qatar in surpassing the challenges brought about by the COVID-19 crisis.
Hospitality Qatar 2021 featured a rich blend of exhibition, conference, training workshops, an awards ceremony, various competitions, and live performances to promote the hospitality, tourism, and food sectors.Qatar’s hospitality sector, like the wider tourism industry here, has proven to be extremely resilient.
Qatar’s hotels have added around 1,400 hotel rooms in the first six months of the current year, according to a report released by real estate consultancy firm Cushman and Wakefield Qatar.
The report expects Qatar’s hotel to add around 15,000 new rooms over the next 12 months.Overall occupancy rates, excluding rooms used for quarantine purposes, increased by 7 percent year-on-year over the first six months of the year, according to Cushman and Wakefield Qatar. The increase in occupancy rates is also reflected in revenues, with Average Daily Rates (ADRs) increasing by 16 percent and Revenues Per Average Room up by 24 percent by the end of June.
By June, average ADRs throughout the hotel sector had increased to QR438.The recovery in Qatar’s hospitality sector has gained further momentum as the occupancy rate in hotels in the country has risen sharply in the past few months.
The recovery is not only solid but also widespread as hotels of all categories, ranging from Five-star to smaller hotels, have seen surge in occu-pancy rates and revenue per available room.The rise in the occupancy rate and Revenue Per Available Room in hotels is the result of measures taken by the government, initiatives by hotels and increase in economic activity in the country. Main projects unveiled during the first half include Hilton Salwa Beach Resort, Jouri Murwab Hotel, Cielo Hotel Lusail, Bentley Luxury Hotel & Suites, Banyan Tree Doha at La Cigale Mushaireb and Marriot Executive Apartments City Centre.
Hyatt Residences West Bay was rebranded as Marriot Executive Apartments City Centre. Qatar’s hospitality sector is expected to witness a strong recovery in the coming months helped by further improvement in global and local factors. 

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