Diversity as an original way forward for everyday clothing. This is the key concept behind the PIOMBO WOMAN line designed by Massimo Piombo.
The internationally known designer is now taking a more detailed look at the universe of women, developing a personalised collection that mixes and matches unusual combinations of fabrics and colours, with his usual obsession for exoticism, and his unbiased sense of curiosity. On sale exclusively in OVS stores, under the PIOMBO WOMAN range, OVS is continuing its evolution towards fashion for all, linked to the different sensitivities and multiple styles that are part of the culture and beauty of our country.
“It’s a great challenge for me,” says Massimo Piombo, creative director of OVS, “I’ve been able to approach a project focused exclusively on sensuality and beauty, to showcase a world of items designed to dress women, freeing up feminine emotivity, and dedicated to ‘beautiful different people'”.
Moments of life translated into coats, trousers, knits, all brought together with the freedom of a charismatic collection that Piombo sees in the context of a “total living” concept, since the taste for getting dressed is never too far away from a precise idea of lifestyle.
A “Piombo Cocktail”, inspired by Piombo’s travels, transforming his research and his intuitive ideas into a genuine aesthetic journey that is all about variety and vitality. The aim is to combine allure and practical style in a standout collection but at affordable prices.
The particular element is that not only can women have a dedicated collection, they can also dip into items from the menswear collection, while
some genderless items (knits and scarves) will be available to everyone. A brand new vision of dressing for the Piombo Woman,combining different elements in terms of materials, shapes and colours, unusual mix and matches: the go-anywhere coat to pair with jeans and sneakers, or even with an evening dress; the timeless pea coat, with more feminine volumes and a shorter style for a more exotic touch; soft jackets; shirt dresses; coloured knitwear, and patterns always set alongside a primary colour.
PIOMBO WOMAN is based on Massimo Piombo’s idea of the future and his consistent clothing concept, on his suggestions, on fashion designed for creative, adventurous people with an interest in beauty.
About OVS
OVS S.p.A. is Italy’s leading clothes retailer for men, women and children, with a market share of 8.4%.
OVS manages a portfolio of brands, each with its own lifestyle, which it develops in-house. PIOMBO, a symbol of Italian style and elegance, with a touch of eccentricity. Everlast, a must- have in active and sportswear. Grand & Hills, casual clothing inspired by American college fashion. Baby Angel, young contemporary woman. Shaka Innovative Beauty, dedicated to easy make-up and skincare.
The company is the undisputed leader on the Italian market for kids’ clothes, where it can boast a double-digit market share.
OVS Spa has 1822 shops in Italy and abroad and recorded sales of €1,018 million in 2020. It has been listed on the Milan Stock Exchange since 2015.
OVS PR & Communications
Vania Rinaldi vania.rinaldi@ovs.it T. 340 1882274
Danila Barbieri danila.barbieri@ovs.it – Tel. 02 48029623
OVS S.p.A. published this content on 06 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 September 2021 16:01:07 UTC.


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