- October 1, 2021
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Olaplex, the brand that singlehandedly created the bond building hair category, is excited to launch a new back-bar treatment, Olaplex 4-in-1 Moisture Mask. This is the first backbar treatment Olaplex has launched since the Standalone Treatment took hairstylists and the beauty industry by storm in 2014. Now part of the new PRO-Rx family of backbar products, this new professional strength mask is formulated to address the needs of all clients, especially those with more severe dryness and damage. A highly concentrated reparative mask with elevated levels of ceramides, oils and amino acids adds shine, smoothness and body while providing intense moisture to treat damaged hair for a luxurious post-chemical moisture service in just 10 minutes.
“We heard from our professional hair styling community that they were in need of a salon strength mask that would help bring dry and damaged hair back to life,” said JuE Wong, Chief Executive Officer of Olaplex. “We revolutionized the professional salon industry with our groundbreaking Standalone Treatment and we are excited to do it again with the launch of our new 4-in-1 Moisture Mask. Containing our exclusive patented breakthrough technology that made Olaplex famous, this highly concentrated reparative mask strengthens the fragile bonds at every step of the professional hair stylists routine along with highly moisturizing skin care ingredients to provide salon clients with the healthiest hair possible.”
All Olaplex products contain Bis-Aminopropyl Diglycol Dimaleate – the ingredient with over 100 worldwide patents that created the bond building hair care category and is exclusive to Olaplex. This technology penetrates the hair shaft working on the entire hair structure to rebuild the hair throughout. It builds a permanent bridge between the disulfide bonds. At the same time, it lessens and/or eliminates damage caused by molecules that eat protein from the hair by working faster than the damage can occur.
Along with our breakthrough ingredient, Bis-Aminopropyl Diglycol Dimaleate, OLAPLEX 4-In-1 Moisture Mask consists of high-quality ingredients found in skin care products, including ceramides, oils and amino acids for a luxurious, post-chemical moisture service. These ingredients work to penetrate the hair shaft to hydrate and smooth. The formula is intensely concentrated, with up to 140 uses in one bottle.
Since its founding, Olaplex has been proud to be non-toxic, cruelty-free, and vegan. Olaplex is free of over 50 questionable ingredients including Sulfates (SLS & SLES), Parabens, Phthalates, Phosphates, along with the other hard-to-pronounce toxins. All Olaplex products are carbon neutral and have The Clean at Sephora seal. It is proud of its continued commitment to reduce their secondary packaging and not add to their carbon footprint.
100% free of sulfates, phthalates, parabens, or gluten. Vegan. Color-safe.
Olaplex 4-In-1 Moisture Mask (12.44 fl. oz. / 370mL) will be available to licensed salon professionals only exclusively for 48 hours on the Olaplex Pro App beginning July 12, 2021 until July 14, 2021 when it is also available at www.olaplex.com. The Olaplex Pro App is available for download on the iPhone and Android device.
About Olaplex: Our humble beginnings started in a California garage, and since 2014, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building." Today, Olaplex is one of the largest independent hair care brands in the world with over 100 worldwide patents. Our exclusive scientifically proven technology restores damaged and compromised hair by repairing it from the inside out with our single multi-patented ingredient, Bis-Aminopropyl Diglycol Dimaleate. Simply put, this first-of-its-kind ingredient works two-fold to protect the hair from damage while simultaneously also being able to re-link the disulfide bonds back together. For all hair types, it provides immediate results to repair the 5 types of damage including chemical services, heat styling, mechanical damage, environmental damage and lifestyle or physiological changes.
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