Nordahl starts as Sheldon chamber director | News | –

Partly cloudy. Low 23F. Winds WNW at 10 to 20 mph..
Partly cloudy. Low 23F. Winds WNW at 10 to 20 mph.
Updated: November 17, 2021 @ 11:24 pm

Lifelong Sheldon resident Ashley Nordahl started her first day as the Sheldon chamber director on Monday, Nov. 8. She’s excited to start planning some of her favorite events.

Lifelong Sheldon resident Ashley Nordahl started her first day as the Sheldon chamber director on Monday, Nov. 8. She’s excited to start planning some of her favorite events.
SHELDON—Hot Dog Day is Ashley Nordahl’s favorite event Sheldon puts on each year.
The lifelong Sheldon resident enjoys seeing the downtown streets packed as people try the many different hot dogs offered by various businesses.
Nordahl can now help plan her favorite event as Monday, Nov. 8, was her first day as the Sheldon chamber director.
Sheldon Chamber and Development Corporation community development director Curt Strouth announced more than a week ago Nordahl would fill the seat left open by Shantel Oostra.
“I was very excited to get the call. I am excited to get involved,” Nordahl said. “I grew up in Sheldon and I understand what the chamber does and what they do. Celebration Days and Hot Dog Days are what came to mind. I love planning events and being involved in the community.
“It seemed like a good fit and I had to go with it.”
Oostra filled the role as chamber director for almost two years. She submitted her resignation in September with her last official day being Oct. 8. Oostra joined the company In Clover in Sioux Center, which sells home accents and decor along with jewelry. Her two sisters, Jill Houtsma and Candice Van Kley, started the company.
Oostra still helped out the SCDC with some planning before Nordahl’s first day.
Nordahl said Oostra, who also is a Sheldon native, has been a valuable asset for her already.
“I know her a little bit through church and I worked with her kids in different activities and she has been a good resource,” Nordahl said. “I reached out to her when I applied and she talked to me about what the job was and what she liked about it. I greatly appreciate that from her.”
Nordahl is a 2014 Sheldon High School graduate and then attended LeMars Beauty College. Her first job was back home at Sheldon Vision Care where she served in customer service and marketing.
In the spring of 2020, Nordahl took a position with Pella Corporation in Sioux Center in the company’s human resource division. She helped plan Pella’s 20-plus-one anniversary celebration a couple of months ago.
“My ability to build relationships with people has really grown with both positions,” Nordahl said. “I have had a chance to plan large scale events at both.”
She said her family’s involvement in the community has rubbed off on her, too.
Her mother, Darla Reuvers, is one of the co-owners of Impressions Salon in Sheldon. Her father, Corey Elgersma, runs ISB Services with Nordahl’s sister, Bailey Elgersma. Her stepmom, Teri Elgersma, is involved in Sheldon and is part of the Sheldon Recreation Trails Board.
Nordahl married her husband, Graden, in the last year. He is a maintenance worker at Sanford Sheldon Medical Center and a landlord. Her father-in-law, Rick Nordahl, is Sanford Sheldon’s CEO.
Ashley Nordahl has volunteered for RiseFest and has helped with different booths for Celebration Days.
“I am excited to get involved and getting to know a lot of people in the community,” Nordahl said.
Since getting the chamber director position, Nordahl has spent time diving into what events she can help grow or bring to Sheldon.
“I’ve been doing a lot of research to see what other towns are doing,” Nordahl said.
As she looks to future events, Nordahl is hitting the ground running.
The second Parade of Lights, which Oostra started last year, is set for Saturday, Nov. 27. Saturday, Dec. 4, is the Merry Little Christmas Party at the Prairie Arts Historical Park. Friday, Dec. 10, is the Holly Jolly Hoopla at the Crossroads Pavilion Event Center.
Plus Sheldon’s 150th birthday is approaching and will be celebrated during the 2022 Celebration Days.
Nordahl is excited to tackle all of it.
“I’ve got a great team that will help me a bunch in the next days and weeks,” she said. “Shantel has a lot of good things coming up on deck. I am excited to see how all of that stuff plays out.”
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