New hair salon comes to downtown Altavista | Multimedia | altavistajournal.com – Altavista Journal

Overcast. Low 39F. Winds NNE at 5 to 10 mph..
Overcast. Low 39F. Winds NNE at 5 to 10 mph.
Updated: November 6, 2021 @ 10:53 pm
From left: Grace Mattox, Bobby Heyes, Raylin Rae Heyes, Mila Maralei Heyes, Allison Heyes, Shelby Schrock and George Sandridge.
Allison Heyes (left) hugs Phyllis Williams, Shelby Schrock’s mother.

From left: Grace Mattox, Bobby Heyes, Raylin Rae Heyes, Mila Maralei Heyes, Allison Heyes, Shelby Schrock and George Sandridge.
Allison Heyes (left) hugs Phyllis Williams, Shelby Schrock’s mother.
A new hair salon opened on Main Street in Altavista last week.
The Altavista Area Chamber of Commerce hosted a ribbon-cutting ceremony for Heavenly Hair at 517 Main Street on October 29. The salon’s owners, Allison and Bobby Heyes, celebrated with friends, family, fellow business owners and their two children. During the ceremony, Allison Heyes described what she wants the salon to be like.
“Something bright and loving, and an environment that people feel safe and comfortable and happy in,” she said. “Somewhere where they can come and just feel loved. That’s all we really want. So we’re excited.”
Allison and Bobby Heyes have been married for about five years. Roughly a year and a half into their marriage, they started talking about opening a salon. From the beginning, building a strong culture was important to them as entrepreneurs.
The salon offers colors, cuts, face waxing and products. Allison said they plan to host fun events at the salon in the future, but she is still working out the details of what that might entail.
The pair said they have a strong focus on balancing personal and family time with work. Bobby Heyes also runs Virginia Timber Services in Hurt with David Hockaday.
Prior to their grand opening, Allison Heyes said she and her husband were able to acquire cheap equipment from a Lynchburg salon that had recently shut down.
“It was just several things that kind of let us know that this was our year,” she said.
Both Bobby and Allison expressed their gratitude for all the businesses who came to the ribbon-cutting and who helped them open their business, including Shelton’s Heating & Plumbing, Integrity and Altavista On Track (AOT).
Altavista’s main street coordinator George Sandridge helped host the ceremony. He said Heyes received a downtown business investment grant to cover rent and utility payments for three months.
Town council member Reggie Bennett said he looks forward to see what the Heyes’s will do with their business. Chamber executive director Grace Mattox thanked those who came to the event.
“It means a lot to her I know, and it means a lot to the town that you guys are coming out to support our businesses,” Mattox said.
Town council member Wayne Mitchell echoed those sentiments.
“I hope that we see more of this kind of energy as the town continues to grow,” Mitchell said.
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