How automated marketing can help you hit your potential – Professional Beauty

It’s no secret that running a salon or spa keeps you busy, but automated marketing may be the key to freeing up your schedule, streamlining your processes without compromising effectiveness. Software company Shortcuts take us through why automation in your beauty business could be your next best step.
 
Marketing is something that will often fall to the wayside as your business gets busier, and this can mean you’re emailing clients haphazardly and not reaching them as timely points in their customer journey. As a knock-on effect, this may mean you won’t encourage them to drive action, which often leads to no further revisits. 
Automated marketing helps keep the conversation going. In essence, it’s all about nurturing your leads and customers with super personalised content designed to drive action. Whether this action leads to a booking, or just a reminder for them to show up for their appointment (and not cost your valuable time and money), it’s all important and achievable when you get strategic and automated with your marketing.
 
Catching a client at the right time is crucial as they will be more likely to take action. Think about things such as appointment acknowledgements, rebooking reminders, ‘time to see you again’ campaigns, new client welcomes, or even happy birthday and holiday messages.
Despite the fact they’re essential conversations you should be having with your clients, the thought of sending them all manually can be overwhelming. By automating these messages, you are helping your chances of rebookings, reducing no-shows, increasing visit frequency, and reinforcing your brand in the eyes of your clients.
 
We all need more time and money – that’s just a fact. Turning to automated marketing means your marketing gives you the power to do just that. Once you set up your campaigns, add in the copy and imagery you want, and schedule them on your desired time frames. All they need to do is just tick away in the background while you get back to the important stuff.
If your salon manager, team member, or even an agency manages this marketing for you, it’s an instant way of saving some cash. Cutting down the time it takes to send your marketing manually saves you on the resources it takes to make your marketing happen, also.
 
We all know just how important branding is for building brand awareness and recognition in your clients. You want to stay front of mind and cut through the noise and clutter that happens in marketing today. So many other brands are out there, so keeping in touch with them on a regular basis will not only help you stay front of mind, but help you reinforce a relationship you’ve worked hard to build.
 
The Shortcuts development team have designed a super easy-to-use and ready-to-go marketing tool which will automate your communications. It makes marketing as simple as possible for your business without compromising on the impact.
 
The Shortcuts Marketing feature comes with pre-designed email templates that are best practice and tick all the boxes when it comes to your essential campaigns. It enables you to send effective email and SMS campaigns designed to connect with your clients and drive action. The templates include all of your marketing must-haves, including:
 
No-show follow-ups
Appointment acknowledgements
Happy Birthday campaigns
New client welcomes
Referral thank-yous
New guest welcomes
‘Time to see you again’ reminders
 
The Shortcuts Marketing templates come ready-made with copy written by professional copywriters, banner images and even offers. All you need to do when you first log in to Marketing is have a look over the templates and activate them whenever you’re happy. Otherwise, a quick edit to make them suit you even more will do the trick and you’ll be on your way. If you’re interested in learning more, get in touch or book a demo to try it out for yourself.
 Caitlin Adamson is a passionate creative and analytical thinker who brings her love for the written word to the Shortcuts team and strives to create strategic and engaging collateral to help salons, spas, clinics and barbers to tackle their business endeavours with confidence.

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