Hotel Effectiveness doubles down on support for the hospitality industry – Travel Daily News International

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The most advanced hotel labor technology provider invests in partnerships to advocate industry recovery and rebuilding.
ATLANTA – Hotel Effectiveness is increasing its investment in the industry via strategic partnerships and unique sponsorships, illustrating the importance of industry alliances. Recently awarded a second “Hottest Technology” honor during the annual Americas Lodging Investment Summit (ALIS), Hotel Effectiveness continues to lead hospitality innovation and easy-to-use technology to promote property-level growth and success.
Hotel Effectiveness is now a silver alliance partner with the Asian American Hotel Owners Association (AAHOA). The company is expanding its sponsorships and collaborations to assist one of the most affected industries during the continued uncertainty of the U.S. hotel industry due to COVID-19. AAHOA, the world’s largest hotel owner association, represents nearly twenty-thousand members and over 60% of hotels in the U.S. The Hotel Effectiveness partnership demonstrates a commitment to AAHOA’s advocacy for hotel owners and entrepreneurship. Hotel Effectiveness will provide AAHOA and its members exclusive productivity, wage, and labor benchmarks to improve operating performance and overall profitability in today’s challenging market conditions.  
Hotel Effectiveness has also expanded its support for the American Hotel & Lodging Association (AHLA). The company has provided hotel employment data to the AHLA throughout the pandemic and has recently become an official alliance member. 
“Our purpose at Hotel Effectiveness is to support hotel owners as they manage their largest and most controllable expense – labor,” said Mike Martin, CEO of Hotel Effectiveness. “There is no better technology in the marketplace that helps hotels find the coverage they need, dynamically schedule labor to align with changing demand and ensure proper service levels for guests under any conditions. Our unique benchmarking data and proven technology make us the go-to partner for hotel owners, operators, and associations.” 
Hotel Effectiveness is currently working to gather new labor data and statistics from hotels across the U.S. for the upcoming labor insights and budgeting guide that is set to be released this Fall.
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