- November 18, 2021
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We all know that Harry Styles is a man of many talents, and he just kicked off his next business venture: Pleasing, a brand-new lifestyle brand. The Fine Line hitmaker — who’s known for his signature manicures and eccentric style — just released his first drop, which consists of skincare and a set of nail polishes. Following in the footsteps of other celebs who’ve started their own beauty brands, Harry is only getting started.
Ahead, find everything we know about Pleasing, which is available for pre-order now.
Back in May, fans speculated that Harry may be venturing out in areas other than the music industry when a fan account tweeted about his involvement as a director for the company, “Pleased as Holdings Limited.”
Harry is listed as a director under a new company, for perfume and cosmetics, as of May 25th. The company is named “PLEASED AS HOLDINGS LIMITED” as of now 👀 pic.twitter.com/m3R5w5CPfp
Us Weekly then confirmed that Harry filed the trademark for a beauty and cosmetics line, citing the official documents. The outlet stated that Harry is officially listed as a director alongside Emma Spring, his assistant who has “worked with him for years.”
In his Dazed cover story, Harry talked all about the birth of the brand and how it came to be. “It’s starting with nail polish, because that was kind of the birth of what it was for,” he said. “Me seeing a colour on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’ It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.”
“I’ve always found that the moments in my life which have brought me the most joy are the small ones, whether it be, you know, the end of the night under the stars or a bite of food, or sitting with your friends,” Harry continued. “I really think that the essence of Pleasing is finding those little moments of joy and showing them to people.”
According to Harry, Pleasing is a “life brand” with products ranging from skincare to nail polish.
Welcome to Pleasing.
The first drop included a set of four nail polish colors, all inspired by the essence of pearls — a signature accessory in Harry’s wardrobe. The shades are as follows:
The set also contains alphabetized nail stickers to go with the nail polishes (so you can spell “TPWK” or any message you’d like on your nails). If you don’t want to commit to the entire set, you can snag either Perfect Pearl and Pearly Tops on their own for $20.
Along with the nail polish, Harry released two skincare items — the Pleasing Pen, which is a double-sided eye and lip serum, and the Pearlescent Illuminating Serum, which can be used as a moisturizer or primer for makeup.
Back in August 2021, a Harry fan account tweeted photos of the singer wearing a Pleasing crewneck as well as a sticker on his phone case. So, it’s likely that we may see a Pleasing merch drop in the future.
👀 new “Pleasing” sticker on Harry’s phone 👀 pic.twitter.com/vXir6Jcyua
“I also think that what this can become is so much more than just products you can buy. I think it’s about giving, and giving back,” Harry said of the brand in his Dazed interview. “I am blessed to have fans who are so supportive of me, who believe in freedom and who have created this safe space for each other. Pleasing is really for them. That feeling of community is kind of what we would like Pleasing to (reflect).”
Yep. Pleasing hosted a pop-up truck at Pampered Hands nail salon in Los Angeles on November 16 where they sold their nail polish set and gave manicures until 5 p.m. The brand’s Twitter account has been sharing updates in regard to the pop-up, but for now, there’s nothing new.