- September 30, 2021
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Gregory Cross announces publication of 'Chasing Revenue'
LA QUINTA, Calif., Sep. 30, 2021 /PRNewswire-PRWeb/ — Author Gregory Cross, the founder of Hilton's revenue management discipline and also the first senior vice president of revenue management for Hyatt Hotels, documents the difficulty of reimagining hotel pricing and decision making in the late 20th century in his memoir "Chasing Revenue: The Birth of Revenue Management" (published by Archway Publishing).
The book is an autobiographical account of how business decisions, sales and management were transformed, within the hospitality industry, in the latter part of the 20th century by the introduction of database systems, voluminous data and the unforeseen impact of digital distribution when the Internet was still in its infancy. In "Chasing Revenue," Cross documents how wrangling these newfound distributors, predictive algorithms and intelligence into a useful business model was constantly challenged by an industry that did not want to change. And finally the author discusses how revenue management evolved from a buzzword to an essential business practice that revolutionized the hotel industry.
"'Chasing Revenue' is a human story filled with mistakes, wrong turns and seemingly insurmountable obstacles," Cross explains. "It will inspire the reader to better understand how to survive in the trenches of modern, corporate business."
"Chasing Revenue" is available for purchase online at the Archway link above, from Barnes & Noble and on Amazon at: https://www.amazon.com/Chasing-Revenue-Birth-Management/dp/1665705922.
By Gregory Cross
Hardcover | 6 x 9 in | 390 pages | ISBN 9781665705929
Softcover | 6 x 9 in | 390 pages | ISBN 9781665705912
E-Book | 390 pages | ISBN 9781665705936
Available at Amazon and Barnes & Noble
About the Author
Gregory Cross is a 38-year veteran of the hospitality industry and the founder of Hilton Hotels Corporation's revenue management discipline. He was also the first senior vice president of revenue management for Hyatt Hotels Corporation. Cross retired in 2018 and now lives in La Quinta, California, with his wife Jill.
Simon & Schuster, a company with nearly ninety years of publishing experience, has teamed up with Author Solutions, LLC, the worldwide leader in self-publishing, to create Archway Publishing. With unique resources to support books of all kind, Archway Publishing offers a specialized approach to help every author reach his or her desired audience. For more information, visit archwaypublishing.com or call 844-669-3957.
Marketing Services, ArchwayPublishing, 844-669-3957, firstname.lastname@example.org
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