- September 30, 2021
- Comments: 0
- Posted by: admin
Gregory Cross announces publication of 'Chasing Revenue'
LA QUINTA, Calif., Sep. 30, 2021 /PRNewswire-PRWeb/ — Author Gregory Cross, the founder of Hilton's revenue management discipline and also the first senior vice president of revenue management for Hyatt Hotels, documents the difficulty of reimagining hotel pricing and decision making in the late 20th century in his memoir "Chasing Revenue: The Birth of Revenue Management" (published by Archway Publishing).
The book is an autobiographical account of how business decisions, sales and management were transformed, within the hospitality industry, in the latter part of the 20th century by the introduction of database systems, voluminous data and the unforeseen impact of digital distribution when the Internet was still in its infancy. In "Chasing Revenue," Cross documents how wrangling these newfound distributors, predictive algorithms and intelligence into a useful business model was constantly challenged by an industry that did not want to change. And finally the author discusses how revenue management evolved from a buzzword to an essential business practice that revolutionized the hotel industry.
"'Chasing Revenue' is a human story filled with mistakes, wrong turns and seemingly insurmountable obstacles," Cross explains. "It will inspire the reader to better understand how to survive in the trenches of modern, corporate business."
"Chasing Revenue" is available for purchase online at the Archway link above, from Barnes & Noble and on Amazon at: https://www.amazon.com/Chasing-Revenue-Birth-Management/dp/1665705922.
By Gregory Cross
Hardcover | 6 x 9 in | 390 pages | ISBN 9781665705929
Softcover | 6 x 9 in | 390 pages | ISBN 9781665705912
E-Book | 390 pages | ISBN 9781665705936
Available at Amazon and Barnes & Noble
About the Author
Gregory Cross is a 38-year veteran of the hospitality industry and the founder of Hilton Hotels Corporation's revenue management discipline. He was also the first senior vice president of revenue management for Hyatt Hotels Corporation. Cross retired in 2018 and now lives in La Quinta, California, with his wife Jill.
Simon & Schuster, a company with nearly ninety years of publishing experience, has teamed up with Author Solutions, LLC, the worldwide leader in self-publishing, to create Archway Publishing. With unique resources to support books of all kind, Archway Publishing offers a specialized approach to help every author reach his or her desired audience. For more information, visit archwaypublishing.com or call 844-669-3957.
Marketing Services, ArchwayPublishing, 844-669-3957, email@example.com
Shares of semiconductor specialist Nvidia (NASDAQ: NVDA) — already one of the biggest names in video games — got a bit bigger this morning when the company announced it has landed a new partner for its Nvidia GeForce NOW online gaming service. In today's press release, Nvidia says Electronic Arts (NASDAQ: EA) will make its "hit games" and Apex Legends available on Nvidia's cloud gaming service. This is good news for Nvidia, which last year lost multiple high-profile partners after it declined to strike revenue-sharing deals with them — and as some of its partners struck out on their own to develop independent online gaming systems.
Despite a bullish week of news for Charles Hoskinson’s Cardano (ADA) – the markets have been unenthused, with price action remaining stagnant as price action bleeds out 40%. ADA begun trading this week at a high of $2.
Netflix stock has rallied since the internet television network hosted an online fan event and touted the global success of its series "Squid Game."
The rally seems to be driven by Netflix's continued commitment to aggressively drive the creation of compelling new content—and a push into mobile videogaming.
Sofia Vergara's caffeine intake is apparently at an all-time high.
The 25th James Bond adventure is finally hitting screens a year and a half after its originally scheduled April 2020 release date, and is central to Hollywood’s hopes of luring pandemic-weary audiences back into movie theaters. Moviegoers certainly get a lot of Bond for their buck in Daniel Craig’s fifth and final adventure as the suave but by now battered secret agent. The coronavirus does not trouble James Bond’s world in “No Time to Die.”
Kylie Jenner is facing backlash from fans after launching her eponymous swim line on Sept. 17.
McDonald's announced the upcoming return of its cult classic menu item — the McRib — just in time for the sandwich's 40th anniversary.
Can the streaming giant take on Microsoft, Sony and others?
The daughter of Melanie Griffith and Antonio Banderas said she doesn’t “typically” use the last name “Griffith” when referring to herself
Ana de Armas shows off toned legs and arms in a high-slit plunging velvet gown at the 'No Time To Die' premiere. She trained for five hours a day for the role.
TikTok and Twitter users reviewed Kylie Swim products and criticized that the fabric is sheer and they're sloppily constructed. Kylie Jenner has yet to respond.
A theme park milestone, a new season of ABC's biggest franchise, and a new animated feature hitting theaters will make the month ahead interesting.
"We all want you back," de Blasio pleaded. "Your teammates want you back."
Meghan Markle might not visit England again according to royal reporter Robert Jobson—get details here.
Reuters/Mike BlakeShakira has accused a “gang” of wild boars of stealing her handbag and her phone while she was casually strolling through a Barcelona park.The pop star shared the extraordinary anecdote on her Instagram stories on Wednesday, explaining that she was walking with her son, Milan, when the pack of angry hogs confronted them and snatched her bag away. The 44-year-old held aloft the destroyed handbag after proudly explaining to her fans how she managed to wrestle it back from the pig
Facebook's head of global safety faced tough questioning from senators during a hearing on the impact Instagram has on teens.
The former guy reportedly hoped late-night hosts would never find out about this.
CBS13 has learned the 16-year-old under arrest is an award-winning pianist. The family is also active in a Christian home school speech and debate club. CBS13 has also learned the 16-year-old messaged a fellow debate club member about attacking his mother the morning it happened.
Plus, thanks to Kohl's Friends & Family sale, you get an additional 20 percent off — that means you save a total of $90 on the Keurig that truly makes my mornings.