Fourth COVID surge taking toll on local restaurants, hospitality industry – Greater Baton Rouge Business Report

The restaurant and hospitality industry is starting to feel the effects of the latest surge in COVID-19 cases.
Groups are cancelling or postponing events, in-person gatherings are going back to virtual, and dine-in restaurant business is noticeably down.
So far, the decrease is not dramatic or devastating, but some establishment owners are getting nervous.
“We’re starting to get cancellations for private, catered events,” says Brad Watts, who owns Kalurah Street Grill, Cecelia and The River Room. “Birthday parties, corporate events, fundraisers. That’s 30-35 percent of my business.”
It’s like déjà vu all over again, though this time it’s not government-mandated capacity restrictions causing the heartache. Customers are nervous about the highly contagious delta variant of the virus ripping through a state that remains one of the least vaccinated in the nation.
Among signs of the slowdown:
• Stephen Hightower’s City Group Hospitality, which owns six restaurants in the market, has had about 10 private event cancellations in just the past few days, and Hightower says weekend dine-in attendance was off slightly, though that may have been, in part, due to the traditionally slow weekend before the start of school.
• Bergeron’s Catering has had three or four large events cancel or reschedule since last week, as well as several smaller events—corporate board meetings and trainings. “They’ve gone back to Zoom so they canceled their lunch orders,” chef Don Bergeron says.
• A handful of small conventions that had planned to meet this month in Baton Rouge have put off their gatherings, which Visit Baton Rouge President and CEO Paul Arrigo says would have brought fewer than 100 attendees each to the city.  VBR is trying to reschedule the events for later this year or early 2022.
• At least two of the largest planned fundraiser galas of the season—Baton Rouge Best Dressed Ball and Fête Rouge—have rescheduled for late October.
It’s not all doom and gloom, though.
Currently, all events, concerts and performances scheduled at the Raising Cane’s River Center are still a go, as is the Baton Rouge Blues Festival.
Also, restaurants have adapted during the pandemic, and are able to offer more outdoor seating and to-go orders—both of which have been in demand in recent days. 
“Our to-go orders over the weekend were up 10 percent over the weekend before,” Hightower says. “And a lot of people wanted to sit outside, even in the heat.”
Paradoxically, at least one restaurant owner says his phone has been ringing off the hook in recent days, with customers wanting a reservation for dine-in service.
“People are terrified they’re going to make us shut down again,” says Louisiana Lagniappe owner Kevin Ortego. “So they’re trying to get in before the ‘shutdown,’ though I don’t think that will happen again. People won’t tolerate it.”


Book an appointment