Four Must-Have Tools for the Hospitality Industry – Sprout Wired

These days technology is everywhere, you need to leverage technology to survive in this digital world. Irrespective of the type of industry, everyone is using technology to streamline their processes and reach out to their customers. Hospitality is no exception. So it’s important for the professionals in the hospitality industry to keep up with these changes.
To successfully run hospitality operations, you need to manage your team, build marketing strategies that help to grow the business, cater to your customers, supervise on-site activities, and many more. All this sounds like a mammoth task right? But if you make use of the right tools and technologies, you can automate many of the tasks and improve productivity. With the help of these tools, you can reduce the workload, improve marketing strategies, provide better customer service, train your staff, and many more. So, now let’s look at a few must-have tools that hospitality professionals need.
Although it is not a specific tool, it is related to technology. Setting up a professional website gives a professional vibe to your business. You need a professional website to cater to your target audience. In this digital world everyone, everyone searches for services online. So, you shouldn’t miss out on this key aspect. Through the website, your audience can see your service, read reviews and contact them then and there itself. Once you set up the website, the business operations become more efficient.
Managing your tasks and marketing strategies are very important for every business. Managing these tasks on a daily basis manually becomes hard but with the help of task management tools, they can make this job much easier. You can organize the day-to-day tasks of your team way better. For instance, if you are running a marketing campaign, you can track project details, add comments, attach important files and do much more stuff. 
If you are in the hospitality industry, you need an exceptional customer service team. Customers drive your business, if you provide the best service to them, it will boost your business. For all this to happen, you need a good customer service team who are well qualified and skilled. So, to make them more qualified and updated, you need to provide training to develop relevant skills. Learning management systems like DiscoverLink helps to manage your employee training more effectively. Because of the high turnover rate in the hospitality industry, it provides the tool access to learners based on the number of locations rather than a number of users, providing unlimited access to each subscribed store. 
Tools like Google Analytics help to track the traffic on your website. The website traffic is influenced by various parameters like reviews, customer service and website content(ex-blogs), etc. So, if the website traffic is below par, you need to fix these parameters to see better results. 
Google Analytics also helps to find out from which sites your customers found your websites, time spent by the customers on the website and you can even find their geographical region. Through geographical location, you can target your advertisements that can cater to people in that location.
In this digital world, having a tool that allows customers to pay online is very important. In the past few years, people reduced cash and card payments because there are much easier ways to pay. People like everything to happen at one go, search for the hotel, look at the services, and pay. So, if you are displaying your business online, having an online payment tool is very important.
One of the most popular payment tools is PayPal because it allows payment from anywhere in the world by supporting around 30 different currencies. There are few other payment tools like Square and Google Wallet which are also good options for online payments.
If your business is not transitioning into online mediums, you are missing out on a major chunk of ideas. This digital boom is only going to grow in the future. So, leverage the latest technological tools to transform your business to the next level.
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