- September 1, 2021
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Inspired to Enhance Roanoke recently opened at Valley View Mall in the former Regis Salon space.
Inspired to Enhance Roanoke offers services for all hair types and textures.
Allyson Davoll, CEO of Inspired to Enhance Roanoke, opened the salon in Salem in 2017 but recently moved it to Valley View Mall.
A salon offering services for all hair types and textures recently opened at Valley View Mall.
Inspired to Enhance Roanoke took over the shuttered Regis Salon space at the mall.
CEO Allyson Davoll opened the salon in Salem in 2017 but, as the business grew, parking became a challenge, so she began looking for an alternate space. Valley View offered plenty of parking, along with additional exposure.
Davoll said moving into the former Regis location allowed the business to add numerous salon chairs, inherit equipment from the previous tenant and easily transition into the space since it was already set up as a salon.
Since a young age, Davoll said, she noticed discrimination in the world of hair care, often affecting customers of certain ethnicities or with particularly coarse or curly hair.
“You might be turned away because they hadn’t been trained to tackle your hair type or because of intimidation from the texture of your hair,” she said.
Davoll set out to correct this problem, first at a salon she managed in Washington, D.C., and later by starting her own business.
“I always knew when I had my salon I wanted to diversify and make sure everybody knew how to do everything,” she said.
Business has been booming since Inspired to Enhance Roanoke opened at Valley View in July. Davoll said she’s looking to hire more stylists and barbers and is already pursuing an expansion at the mall. The salon also has a location in Lexington that opened in the spring.
“Our goal is to not only enhance your hair, but to bring out the good in the ladies and gentlemen we service, make them feel good about themselves as they walk out the door,” Davoll said.
Inspired to Enhance Roanoke is on the lower level of Valley View near Barnes and Noble. The salon maintains mall hours; appointments are required.
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Casey Fabris covers business for The Roanoke Times, where she has been a reporter since 2015. Previously, Casey covered Franklin County. She can be reached at (540) 981-3234 or casey.fabris@roanoke.com.
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Inspired to Enhance Roanoke recently opened at Valley View Mall in the former Regis Salon space.
Inspired to Enhance Roanoke offers services for all hair types and textures.
Allyson Davoll, CEO of Inspired to Enhance Roanoke, opened the salon in Salem in 2017 but recently moved it to Valley View Mall.
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