Beauty businesses excel because entrepreneurs are serious about fulfilling a need ―Mimi Whyte Femi – New Telegraph Newspaper

CEO and founder of Skin Therapy Beauty and Spa, Mimi Whyte Femi is certain that a good number of beauty entrepreneurs and skin care therapist in Nigeria are in the business not just to make money but to also help people with their beauty challenges.
Speaking recently in an interview, Mimi Whyte Femi, who founded Skin Therapy Beauty and Spa in 2012, explained that entrepreneurs within the beauty niche had invested heavily in the world’s most sophisticated aesthetics machines, procedures and safe skincare formulae that “cater for all forms of skin needs and desire, for all skin types and all skin needs.”
“Most of us didn’t come to the industry just to exploit the business opportunities only, but rather to fulfil a need. And therefore, we came in prepared and over the years continue to improve our capacity,” she affirmed.
The Skin Therapy Beauty and Spa CEO also added: “More than half of the entrepreneurs in the industry are trained, and the vast majority are expert skincare therapists with international training in Aesthetics and Skin Therapy.”
Continuing, she stated, “For me and others, it is not just business, we have passion and we are committed to boosting people’s confidence level and changing lives.”
Mimi Whyte Femi, who is a force to reckon with also explained that the professionalism in the beauty industry is a good study of how the sector attained a boom.
Skin Therapy Beauty and Spa, a skincare store and aesthetic spa brand, which will be 11 years old in November 2022, has over the years becomes a leading name in the beauty industry known for cutting-edge professionalism, effective beauty products and excellent customer satisfaction. Once a startup working out of a small space, the brand successfully expanded to the point where it now has two well-equipped spas in Abuja and Lagos, as well as a functional and responsive website,, where its products are available to global customers.
There is anxiety in the Federal Road Safety Commission (FRSC) over failure of the Corps Marshall of the commission, Dr. Boboye Oyeyemi, to proceed on his pre-retirement leave in accordance with civil service rule. Oyeyemi was born on November 26, 1960 in Ibadan, Oyo State, and will be 60 years next month.   Unlike other […]
The House of Representatives on Wednesday passed a bill to regulate peacekeeping operations by the armed forces, police, Nigeria Security and Civil Defence Corps (NSCDC) and other security organisations. Titled: “A Bill for an Act to Provide for Statutory Regulations of Peace Keeping Operations by Members of the Nigerian Armed Forces, the Nigerian Police, the […]
President of the Senate, Ahmad Lawan, yesterday, said the National Assembly was working hard to pass the 2021 Appropriation Bill by the second week of December, 2020. Lawan made this statement in Abuja, while declaring open a two-day retreat for top management staff of the National Assembly and National Assembly Service Commission. He also hinted […]
I am today, with utmost humility formally declaring my intention to run for the office of the President of the Federal Republic of Nigeria on the platform of APC.

At the inception of his administration, Governor Samuel Ortom of Benue State made it clear to the people of his determination to boost the agricultural sector so that the state maintains its position on the nation’s map as the “Food Basket of the Nation”.   The governor had said unequivocally that “In agriculture, our expected […]
Of all weather-related disasters, flood is the most widespread. Others include storms, earthquakes, landslides, tsunamis and hurricanes. ADEYINKA ADENIJI looks at the challenges of flooding across the country, especially now that the rains are here and what all must do to avoid disasters It is an avoidable phenomenon, which when not adequately mitigated, is characterised […]
‘Every day is a struggle, and fear of street urchins, palpable’ The dilemma homeless girls face on a daily basis, are dreadfully pitiable. They are condemned to a life of rejection, trauma, deprivation and poverty. Isioma Madike, who took a tour of the city, visiting some bridges, markets and hot spots, serves a story of […]
…supports Nwoko’s quest for Senate Prominent indigenes of Anioma in Delta State, have applauded the Federal Government and the Nigerian University Commission (NUC), for what they said was a bold step in giving the final approval for the first Sports University in the country, which is cited in Idumuje-Ugboko. Reacting to the good news, the […]


Book an appointment