Back to Growth: Retail & Hospitality Post COVID-19 Impact Survey from Multimedia Plus – PRNewswire

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Nov 18, 2021, 08:31 ET
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NEW YORK, Nov. 18, 2021 /PRNewswire/ — Multimedia Plus (, a training and communications technology platform used by leaders in the retail and hospitality industry, released a post COVID-19 impact survey today that measures the impact of COVID-19 on pressing industry issues focused on technology, training, and spending priorities. The survey, which began November 5, 2021, was a recurrence of a survey which ran in November 2020 which examined the planned financial impact and spending the COVID-19 pandemic has had on national business.  In total, 223 senior executives in the retail and hospitality industries participated in the survey that closed on November 15, 2021.

Changing Concerns and Shifting Priorities:
New Priorities Require Faster Training & Communicating
"This year over year survey serves as an eye-opener that the shift to normal is clearly underway.  We expected that retailers and hospitality industry executives would be shifting priorities, and the numbers align." said David Harouche, CTO, CEO, and founder of Multimedia Plus.  "With the Holiday Season quickly approaching, it’s clear that staffing, onboarding and leadership training are key concerns compared to safety training last year.  From an operational standpoint, executives need tools to help them communicate these shifting priorities to the frontline more than ever before."
The Impact: Communicating Effectively
As stores and restaurants begin to rapidly staff up, onboarding new associates quickly and efficiently is key. New protocols and procedures, including operations, sanitation, contactless payment, new HR rules and much more must be communicated consistently to all. In addition, as situations change state by state, even county by county, communications must be fast and targeted to be effective. In fact, the speed of these changes requires associates to be reached daily on their personal devices before they even set foot in a store. Communicating with them quickly and continuously is more important than ever before.
About Multimedia Plus
Multimedia Plus ( is transforming the way brands communicate globally. MMP’s patented technology platform, INCITE, ensures performance and execution of company strategies – where it counts – with customers. The company’s programs are being used by brands globally and are translated into more than 22 languages.
Media Contact:
Nataly Blumberg
[email protected]
SOURCE Multimedia Plus
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