Al-Futtaim Ace celebrates 30 years of helping homes improve – Gulf News

Unmissable deals, exciting digital and in-store activations and a buzzing Brand Festival
A story that started in 1991 is now in its 30th year. Ace, the leading home improvement, is celebrating its 30th birthday this year! Over the decades, it has seen 40 million shoppers visit its stores across the UAE.
Seeing its customers transform their houses into homes over the decades, Ace has been with them from their first apartment to their family home. And now, in its 30th year, Ace is thanking its customers with exclusive giveaways, unforgettable activities, and show-stopping deals in October.
Now that’s a deal: In October, shoppers enjoy unbeatable deals on their favorite products. And what’s a birthday party without some exciting surprises? Keep a look out for surprise offers that will be announced every few days throughout the month across all your favorite products and categories.
Amazing member rewards: Ace is treating its Blue Rewards members to fantastic perks including cashback deals, exclusive in-store discounts, limited-time online offers, and a raffle in October.
Ending its birthday with a bang: As the final celebration of its 30th birthday, Ace is hosting a Brand Festival from October 28 to 30. Featuring buzzing brand stalls, exciting product demos, and exclusive in-store offers; it’s guaranteed to be the event of the season.
Al-Futtaim Group revolutionized the UAE’s home improvement landscape. It was instrumental in bringing Ace to the UAE in 1991, debuting as Ace Hardware on Dubai Airport Road. In 2006, Ace launched its current flagship store, a big box showroom in Dubai Festival City.
Today, Ace’s stores continue to be a unique destination with an extensive range of over 50,000 products by world-famous brands covering DIY, Home Improvement, Homeware, Home Essentials, Outdoor, Garden, Barbecue, Paints, Electronics and so much more.
Ace’s website in UAE,, launched in October 2015 and now has over 40,000 online visitors every month. Taking a “Digital First” approach and to further scale up its website’s presence, Ace has plans to launch online-exclusive brands and offer a multichannel e-commerce experience.
Its team, of course! Known for being “the helpful place”, all in-store staff members undergo the Helpful 101 and 201 training modules to be officially certified as “Ace Helpful”.
With over 400 employees, Ace has 40 nationalities in its diverse team. Meet the people behind Ace in October through a heartwarming social media series featuring its diverse team members.
Taking a powerful step towards an eco-conscious future, Ace is actively working on incorporating sustainability into its core activities. Starting 2021 on a green note, Ace organized a sustainable Tree-cycling program to recycle customers’ Christmas trees into compost and curb festive waste. This year has also seen the launch of its one-of-a-kind Greenhouse at Festival Plaza and a free e-waste recycling service to all visitors in Dubai.
Ace is also working towards replacing plastic shopping bags with recycled paper bags across all its UAE stores. Shoppers will also have the option to buy reusable jute and cotton bags to do their part in preserving the environment.
Ludovic Quentin, General Manager of Ace comments, “On our 30th birthday, we’d like to thank all our customers for their dedication and loyalty over the years. Their commitment to Ace and their passion for home improvement motivates us to always go the extra mile, take our immersive visitor experience to new levels, and help homes across the UAE improve”.

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